e mail marketing evolved

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Dylan Boyd: Proven email strategies for maximum results

Dylan Boyd: Proven email strategies for maximum results

Accomplished business development & product leader with 16+ years experience. Worked with both early growth and global brands.

Grown sales and revenue through developing new client, partner and channel relationships in new media online and offline in traditional environments. Proven ability to understand and lead multi-channel visions with the ability to execute with complex teams and stake holders.

more information soon …

Ken Magill: What’s really happening in email

Ken Magill: What’s really happening in email

If there’s one word that most aptly describes Ken Magill’s coverage of online marketing, it’s fearless. For more than a decade, Magill has built a reputation for calling it like he sees it no matter who may get offended. Some marketers read his column just to make sure they’re not in it.

In a trade-publishing market populated mostly by vendor representatives who must watch what they say, Magill stands out as the one guy who says what he thinks. Moreover, he often writes what others are thinking, but are afraid to say. He can even be very funny. Having been a direct marketer, and having covered online marketing since 1997 for DM News, Direct, Chief Marketer and Multichannel Merchant magazines, Magill offers a unique, informed perspective on the evolution of digital selling. He was also founding editor of trade weekly iMarketing News, and Magilla Marketing, a newsletter dedicated to e-mail.

He is currently founding editor of the recently launched trade weekly e-mail newsletter The Magill Report. One word Magill hates in email marketing is relevancy. Everybody speaks the word as if it’s a synonym for “Holy Grail.” Yet, your email marketing can be completely relevant and absolute crap.

Magill also hates the word engagement when it refers to email marketing. Do you really think customers are engaged with you? They aren’t. Get over it.

In his talk, Magill will outline the current events in email marketing—whatever they are in Sept. 2013—and he’ll tell you what he thinks you should be focusing on. More than likely, it won’t be what you think.

Steve Kemish: Effective email marketing, beyond the basics

Steve Kemish: Effective email marketing, beyond the basics

Steve Kemish F IDM has over ten years of experience in digital marketing, both client-side and agency. He and his team work with clients to help them realise the potential of digital marketing and to help deliver results. Passionate about using marketing principles to get the most out of the technology, when not with clients he is to be found speaking on the subject throughout the world on behalf of both Adestra and the Institute of Direct Marketing, for whom he has lectured since 2004. Steve has worked with many brands on digital marketing, including: npower, Skype, ITV, Help the Aged, Oracle, Cisco & British Airways.

Steve shares thoughts, ideas and examples from around the world on how to make your email marketing world-class. As well as quick and easy wins, this lively session will leave you with inspiration and ideas you can implement on your next day in the office that will make you a “rock star of results”!”

Peter Shankman : It’s all about relevance

Peter Shankman : It’s all about relevance

PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Peter Shankman is a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage.

An author, entrepreneur, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, and customer service.

Peter is going to talk about why if you want to be relevant to your audience it starts with customer service!

Read more about Peter at shankman.com/about/

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  • History
  • Speakers
  • Program
  • Venue
  • Registration
  • About APSIS